The best moments to ask
| Client | Moment | Why it works |
|---|---|---|
| Seller | Right after the sale completes | Relief and gratitude are at their highest |
| Buyer | Key handover day | A memorable, positive moment |
| Landlord | After a tenant is placed | The job is clearly done |
| Tenant | After move-in or a quickly fixed repair | Shows your service, not just the property |
Ask every client at the same moment in the process. Don't pick only the ones who seemed happy; Google's policy forbids selective asking.
Make it one tap
- Get your direct Google review link. Free generator →
- Put it in your completion email, your handover pack and your email signature.
- Add a QR code to your office window and handover folder. QR code generator →
- Mention it in person: "If we helped, a short Google review would mean a lot."
Agency or individual agent? Reviews go to the Google Business Profile you link to. If agents have their own profiles, make sure each agent's link points to the right one.
Message template for a completed sale
Hi [Name], congratulations again on completing the sale of [address]. It was a pleasure working with you. If you have two minutes, would you share your experience on Google? It helps other sellers choose an agent: [link]. Thank you! [Agent]
Reply examples for agents
5★: "Thank you, Helen! It was a pleasure helping you through the purchase. Congratulations on your new home."
2★: "Thank you for your feedback, Mark. I'm sorry the communication during the chain delay fell short of what you expected. I'd like to understand what we could have done better. Please call me directly on [phone]. [Name], Branch Manager"
How Scan And Review helps
- Automated follow-up emails at the moments you choose, with your review link
- QR codes for office windows, handover packs and signboards
- AI replies to every Google and Facebook review in your tone, automatic or for approval
- Instant alerts when a client reports a problem through your feedback page
- Website widgets to show recent reviews on your listings and valuation pages
Start your free 14-day trial → · From EUR 49/month · Pricing
FAQ
How many Google reviews does a real estate agent need?
There's no set number. A steady flow of recent reviews after each completed deal looks more trustworthy than a large number from years ago.
Can I offer a gift card for a review?
No. Google prohibits incentives for reviews. A closing gift is fine as long as it isn't conditional on a review.
Can I ask clients to mention my name?
You can ask them to describe their experience. Don't tell them what to write.