What the audit checks
| Check | Why it matters | Weight |
|---|---|---|
| Star rating | The first thing customers compare | High |
| Number of reviews | More reviews look more trustworthy and support local ranking | High |
| Recent reviews | Shows you're active and still good | Medium |
| Opening hours | Missing hours lose visits | Medium |
| Photos | Real photos make customers more confident | Medium |
| Website | Lets customers learn more and book | Low |
| Phone number | Lets customers call | Low |
| Business status | Must show as operational | Low |
The points add up to a score out of 100. Replies to reviews matter too, but Google doesn't share them publicly, so the audit can't check them. Reply to every review anyway.
Google says local results are based on relevance, distance and prominence, and that "more reviews and positive ratings can help your business's local ranking" (Google Business Profile Help). The audit focuses on the parts you control.
How to fix the most common gaps
- Few or old reviews: ask every customer with a direct link or QR code. Free review link generator → · How to get more Google reviews →
- No replies: reply to every review, starting with the newest. Reply templates → · AI reply generator →
- Missing hours, photos or website: complete them in your profile.
- Rating below your goal: see how many 5-star reviews you need →
Keep your score up automatically
Scan And Review keeps the review part of your score moving: review requests after every visit, AI replies to every new review, and instant alerts when a customer reports a problem. Start a free 14-day trial →
FAQ
Is the Google Business Profile audit free?
Yes, with no signup.
Do I need to be the owner of the profile?
No. The audit uses public information, so you can check any business, including competitors.
Does a higher score guarantee better rankings?
No. The score measures completeness and review signals you control; rankings also depend on relevance and distance.
Why is my photo count shown as a range?
Google's public data limits how many photos the tool can read, so it shows "fewer than 10" or "10 or more".