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What "automated reviews" should (and shouldn't) mean
| Allowed automation | Not allowed |
|---|---|
| Sending every customer a review request automatically after a visit or order | Posting reviews automatically, or writing reviews on behalf of customers |
| Automatic reminders (one at most) | Paying for or buying reviews |
| AI-drafted replies to reviews, posted automatically or after approval | Asking only happy customers for reviews (review gating) |
| Alerts and reports when new reviews arrive | Incentives such as discounts for reviews |
Google's policy allows businesses to ask for genuine reviews but forbids fake, paid and selectively solicited ones (Google Maps user-contributed content policy). Good automation makes asking easy and consistent. It never creates reviews.
The three things to automate
1. Review requests
- QR codes on tables, counters, receipts and invoices that open a short mobile page
- Automated follow-up emails after each visit, in your branding
- Direct review links you can paste into any message, invoice or CRM template
2. Review replies
- Every new Google and Facebook review answered in your tone of voice within minutes, day or night, in 20+ languages
- Choose fully automatic mode, or one-click approval for every draft
- Set a minimum star rating for automatic replies, so negative reviews always get a human check
3. Monitoring and follow-up
- Instant alerts when a customer reports a problem through your QR code or survey
- One dashboard with Google and Facebook reviews next to private feedback
- AI analytics on sentiment and the topics customers mention most
Manual vs. automated
| Task | Manual | Automated with Scan And Review |
|---|---|---|
| Asking for reviews | Remember to ask, copy the link, send it | QR codes + automatic follow-up emails |
| Replying | Log in to Google daily, write each reply | AI replies posted automatically or approved in one click |
| Spotting problems | Find out from a 1-star review | Instant alert from the feedback page |
| Reporting | Count reviews by hand | Dashboard with rating, volume and sentiment trends |
How to set it up in an afternoon
- Connect your Google Business Profile and Facebook page.
- Create your QR codes and print them for counters, tables and receipts.
- Turn on follow-up emails and choose when they go out.
- Set your reply tone and choose automatic or approval mode.
- Watch the dashboard: reviews, replies and alerts in one place.
Pricing
Professional, EUR 49/month (up to 5 locations, unlimited AI responses) · Enterprise, EUR 99/month (unlimited locations, API, team collaboration). 14-day free trial, no credit card. See pricing →
FAQ
Is it legal to automate Google review requests?
Yes. Sending every customer the same review request automatically is allowed. Writing or posting reviews for customers, paying for reviews and asking only happy customers are not.
Can software post Google reviews automatically?
No legitimate software posts reviews for you. Reviews must be written by real customers from their own Google accounts.
Can replies to Google reviews be automated?
Yes. Scan And Review replies to new Google and Facebook reviews automatically in your tone of voice, or prepares drafts for you to approve.
Will automated replies sound robotic?
Each reply is written for that specific review, mentioning what the customer said. You can review and edit any reply.