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Want a quick check first? The free Google Business Profile audit scores the public part of any profile in 30 seconds.
Why profile management matters
- Customers decide on the profile. Rating, hours, photos and phone number answer most questions before anyone clicks through to your website.
- Google ranks complete, active profiles. Google says local results are based on relevance, distance and prominence, and that complete information and reviews help.
- Profiles drift. Google can change your details based on suggestions from users, holiday hours are forgotten, and photos get old. A profile that was right last year may be wrong today.
How it works
- Connect Google. Sign in with the Google account that manages your profile. You don't share a password, and you can remove access in your Google account at any time.
- Get your score. The first check takes about two minutes. Scan And Review reads your profile and your reviews and scores the profile out of 100.
- Publish the fixes. The AI writes a fix for each gap from your website and your reviews. Open one to see exactly what will change, edit it if you like, then publish one by one or all at once.
- Stay on track. Your profile is checked again every morning. New fixes appear in the portal, and if Google changes one of your details, you see what changed and can put your version back.
What the score checks
| Area | What we check |
|---|---|
| Basics | Main category, at least 2 more categories, phone, website, a tagged website link for your statistics, opening date, address or service area |
| Description | That you have one, that it uses most of Google's 750 characters, and that it contains the words people search for |
| Opening hours | Regular hours, holiday hours for the coming holidays, and extra hours such as breakfast where they fit your business |
| Photos | Logo, cover photo, at least 10 photos of your own, a photo of your entrance, and a photo from the last 3 months |
| Menu and services | Services listed, plus a menu link or booking link where your business type has one |
| Features | Google's features for your category answered, such as wheelchair access and service options, and a linked social profile |
| Reviews | At least 10 reviews, a rating of 4.0 and 4.5 or better, new reviews coming in, and replies to your recent reviews |
The main category counts the most, because it is the strongest local ranking factor.
Fixes the AI writes for you
| Fix | What you get |
|---|---|
| Description | A new description of up to 750 characters, written from your website and reviews, with the words people search for worked in naturally |
| Categories | Additional categories, and a suggestion if your main category looks wrong |
| Services | Services your customers mention in reviews, ready to add |
| Holiday hours | A question before the coming public holidays, and your answer published to Google in one step |
| Links | Menu and booking links, social profiles, and a tracking tag on your website link so you can see visits from Google |
| Features | Questions such as "Is your entrance step-free?" that you answer in one click |
| Photos | What's missing, such as an entrance photo, and an upload straight to Google |
You can also edit every Google field yourself from the portal: hours with a second time range per day, holiday hours, categories, description, services, service areas, opening date, links and photos.
Safe by design
- Nothing goes live without you. Every fix shows a preview first, and you publish it.
- Your business name and address are never changed for you. Adding keywords to a business name breaks Google's guidelines and can get a profile suspended.
- Every change is logged. You see what changed, when, and whether it came from you, an AI fix you approved, or Google, and you can undo any change.
- Honest status. Google checks some edits before they go live. Most changes show within 10 minutes; Google checks new categories and name changes first, which can take up to 3 days.
- Data in Germany. Scan And Review is GDPR compliant and hosted in Germany.
Reviews and profile together
Reviews are part of the score, and they're what Scan And Review does every day:
- Collect reviews with printable QR cards, short surveys and direct links. Review automation →
- Reply to every review with AI, automatically or after your approval. Google review management →
- Get alerts when a low rating comes in or a customer reports a problem, so you can put it right. Review monitoring →
Software or an agency?
Agencies charge a monthly fee to look after your profile for you. Scan And Review gives you a daily check and most of the same fixes in a dashboard you control, together with review collection and AI replies, from 49 per month.
Pricing
Professional, 49/month (up to 5 locations) · Enterprise, 99/month (unlimited locations). Prices are in euros or US dollars, the same number in both. The Google Business Optimizer is included in both plans. See pricing →
FAQ
Is this different from the free audit?
Yes. The free audit only sees public data such as rating, review count, hours and photos. With your Google connection, Scan And Review checks every field, writes the fixes, publishes them for you after your approval and checks again every morning.
Do I need to give you my Google password?
No. You sign in with Google and allow access to your Business Profile. You can remove that access in your Google account at any time.
Can it change my business name or address?
The AI never touches your name or address. You can change your name yourself in the portal, and Google checks it before it goes live. A new address has to be verified by Google.
Will my score improve my ranking on Google Maps?
There's no guarantee, and nobody can promise one. The score measures what Google says it uses and what you control: complete information, reviews and activity. Distance and relevance to the search also matter.
What if Google changes something on my profile?
Google sometimes changes details based on suggestions from users. You see the change and the old value next to each other, and you can accept Google's version or put yours back.
Can I manage several locations?
Yes. Professional covers up to 5 locations, Enterprise is unlimited, and each location gets its own score.