How to Create a Google Review Link (3 Easy Ways)
A Google review link opens the "Write a review" window for your business in one tap, so customers don't have to search for you. You can get one in three ways: with a free review link generator, from your Google Business Profile, or by building it from your Place ID. This guide walks through each…
A Google review link opens the "Write a review" window for your business in one tap, so customers don't have to search for you. There are three ways to get one. Pick the one that fits you, and follow its steps below.
What a Google review link looks like
Google uses two kinds of review links. Both open the same review window:
- The Business Profile link:
https://g.page/r/followed by a code and/review. You get it from your Business Profile (Way 2). - The Place ID link:
https://search.google.com/local/writereview?placeid=followed by your Place ID. The generator (Way 1) and the manual method (Way 3) give you this one.
Don't use the Share button in Google Maps. That link (maps.app.goo.gl/…) opens your listing, not the review window, so the customer still has to find the Reviews tab and tap Write a review.
Way 1: Use the free Google review link generator
The easiest way, and it works for any business listed on Google Maps, even if you don't manage its profile. It finds the Place ID for you and builds Google's official review link.
- Open the Google review link generator and type your business name, and the town if the name is common.
- Pick your business from the list. Check the address: in the example below, "Katz's Delicatessen" also matches a factory in New Jersey and a different deli in Brooklyn.
- Select Create link.
Your link appears straight away, with a QR code of the same link:
- Select Copy to copy the link. Paste it into a text message, email or your website.
- Select Test link to open it and check that your business name and the stars appear.
- Select Download PNG to save the QR code for receipts, signs and cards.
You can also paste a Place ID or an existing Google review link into the box instead of a name. That's useful when you already have a link and only need the QR code.
Create your Google review link →
Way 2: Copy the link from your Google Business Profile
This is Google's own method. You need to be an owner or manager of the Business Profile.
On a computer
- Sign in to the Google account that manages your business.
- Search Google for your business name. Your profile appears with the heading Your business on Google.
- Select Read reviews.
- Select Get more reviews.
- Select Copy to copy the link. To save the QR code, right-click it and choose Save image as…
Google's help page says review QR codes can only be created in a computer browser, not on a phone. The dialog also lets you share the link by email, WhatsApp or Facebook.
On a phone
- Open the Google Maps app, signed in with the account that manages your profile.
- Tap your profile picture, then your Business Profile.
- Tap Get more reviews or Ask for reviews (the label varies between app versions).
- Tap Copy link or share it straight to a chat.
Can't find the button in the app? Use Way 1 on your phone instead. It works in any mobile browser and gives you the QR code too.
Way 3: Build the link from your Place ID
Every place on Google Maps has a Place ID, a code that starts with ChIJ. Add it to the end of Google's review address and you have a working link:
https://search.google.com/local/writereview?placeid=YOUR_PLACE_ID- Open our Google Place ID finder.
- Type your business name and pick it from the list.
- Select Find Place ID. You get the Place ID and the finished review link.
- Copy the review link, or replace
YOUR_PLACE_IDin the address above with your Place ID.
This method is handy when you add a review button to a website, a booking system or a CRM, because the link is built from a code you store once. Google's developer documentation notes that Place IDs can change over time, so check your link again if you move, rebrand or merge listings.
Test your link before you share it
A quick test saves you from printing 500 cards with the wrong link.
- Open it on your phone and on a computer. On a phone it may open in the Google Maps app; that's normal.
- Check the name at the top. If you see another business, you picked a look-alike listing. Create the link again and check the address.
- Try it in a private window. Google asks the customer to sign in before they can post. That's expected: reviewers need a Google account.
- Scan the QR code with two different phones before you print it.
Share your Google review link
Where to share it
Use the link where people tap, and the QR code where people look.
- Text message or WhatsApp, on the same day as the visit, while it's fresh.
- Thank-you and invoice emails, as one clear button.
- Receipts and invoices, as a QR code at least 2 × 2 cm (0.8 × 0.8 in). Make one with the Google review QR code generator.
- Counter, table or reception, on a printed card or stand. Make one with the free Google review card template, or read how to make a Google review card.
- Your website, as a "Review us on Google" button on the contact page, and in your email signature.
Messages you can copy
Keep it short, personal and the same for every customer. Replace the parts in brackets.
Text message
Hi [Name], thanks for visiting [Business] today. Could you share a quick review on Google? Here's the link: [link]
Subject: How was your visit, [Name]?
Thanks for choosing [Business]. We read every review, and it helps other people find us. If you have a moment, please tell us how it went on Google: [link]
[Your name]
In person
"Thanks for coming in. If you have a moment, we'd love a review on Google. The QR code on this card takes you straight there."
For more wording ideas, see how to get more Google reviews.
Rules to follow when you ask for reviews
- Ask every customer, the same way each time.
- Send the link soon after the visit.
- Ask for an honest review.
- Let customers post from their own phone.
- Offer a discount, freebie or prize draw for a review. Incentive
- Ask only happy customers, or steer unhappy ones away. Review gating
- Post reviews for customers, or hand them a shop tablet. Often filtered
- Ask for 5 stars. Asks for a rating
Google treats discounts, freebies or prize draws for reviews as fake engagement, and doesn't allow businesses to ask only happy customers or to discourage negative reviews. In the US, the FTC's rule on fake reviews (in force since October 2024) also bans rewards for reviews that express a particular opinion. Reviews posted from one device or location in a short time are often filtered.
Troubleshooting
| Problem | Likely cause | Fix |
|---|---|---|
| The link opens Google Maps but not the review window | It's a Maps "Share" link, or the phone opened it in an older Maps app | Use a review link from Way 1, 2 or 3. Ask the customer to update the Google Maps app or open the link in Chrome or Safari |
| A different business opens | A look-alike listing was picked | Create the link again and check the address |
| The customer sees a sign-in page | They aren't signed in to Google, or tapped the link inside Instagram or Facebook | Normal: they sign in once. Send the link by text or email instead of social apps |
| "This page doesn't exist" or an error | The link was cut off when pasted, or the listing was removed or merged | Copy the full link again. If the listing changed, create a new link |
| My business isn't in the search | The profile is new, or it's a service-area business with a hidden address | Search by name without the town, or wait a few days after verification |
| Reviews don't appear after posting | Google's automated filters | Don't ask for reviews on a shared device or your shop Wi-Fi. Some reviews appear after a delay |
Getting a review link for a client or another business
You don't need access to a Business Profile to create its review link. Agencies, web designers and new staff can use Way 1 or Way 3: both only need the business to be listed on Google Maps. The g.page/r/… link from Way 2 is the only one that needs owner or manager access.
For a business with several locations, create one link per location. Each location has its own listing, Place ID and reviews.
Turn the link into a habit
A review link only helps if it's sent every time. Scan And Review sends the request automatically after each visit by email or QR code, lets every customer leave a review on Google, alerts you when someone reports a problem, and replies to new Google and Facebook reviews with AI. Try it free for 14 days →
FAQ
How do I get a Google review link without a Business Profile?
Use a review link generator or build the link from the Place ID. Both work for any business listed on Google Maps, even if you don't manage its profile. Only the g.page/r/… link needs profile access.
How do I get my Google review link on my phone?
Open the review link generator in your phone's browser, search your business and select Copy. If you manage the profile, you can also use Get more reviews in the Google Maps app.
Can I create a Google review link for another business?
Yes. Agencies and staff can create a review link for any business on Google Maps with the generator or the Place ID method. Each location needs its own link.
What does a Google review link look like?
Either https://g.page/r/ followed by a code and /review, or https://search.google.com/local/writereview?placeid= followed by the Place ID. Both open the same review window.
Is a Google review link free?
Yes. Google doesn't charge for review links or QR codes, and our generator is free with no sign-up.
Does a Google review link expire?
No. It keeps working unless your listing is removed, merged or recreated. In that case, create a new link.
Do customers need a Google account to leave a review?
Yes. Google asks them to sign in before they can post. Most Android users and Gmail users are already signed in.
Can I shorten my Google review link?
Yes, with a link shortener that uses a permanent redirect. Test the short link on a phone before you print it. The g.page/r/… link from your Business Profile is already short.
Why does my review link open Google Maps instead of the review window?
On phones, Google often opens review links in the Google Maps app, where the review window should open on top. If only the listing opens, you probably copied a Share link. Create a review link with Way 1, 2 or 3.
Can I offer a discount in exchange for a review?
No. Google prohibits incentives for reviews, and in the US the FTC's fake reviews rule bans rewards for reviews that express a particular opinion. Ask every customer the same way, with nothing in return.
Part of our complete guide: Google reviews for business.
Written by
Digital Reputation Consultant
Stephan Bauer writes about online reputation management, Google reviews, and growth strategies for local businesses.
